Day #111 – World’s Biggest Shopping Malls

  • Posted: February 27, 2012  by Barbara   -  
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” Shopping, eating and entertainment: malls are the home of all these activities. But some homes are bigger than others. Much bigger actually. So, if you thought walking across your local mall was tiring, you will be out of breath while exploring one of these 10 biggest shopping malls in

Day #93 – Driving the Average Sale

  • Posted: December 8, 2011  by admin   -  
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Tips to share with your staff that will improve sales immediately: Product Knowledge: You cannot sell what you don’t know about. Knowing the features, and benefits, of all the products you carry is the goal.  You must set this as a priority for your staff. Complimentary Items: Knowing what goes

Day #80 – Face-time With Your Customers

  • Posted: November 14, 2011  by Barbara   -  
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Designate high traffic times in your store: Align your staff to traffic, not transactions. Sounds simple enough, but is something many retailers overlook. Staff scheduling is tricky at the best of times, but aligning your staff resources to when customers  are in your store will help you maximize your chances

Day #63 – Preparing For The 4th Quarter – Part 3 of 14

  • Posted: September 28, 2011  by Barbara   -  
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Advertising and Promotion: Advertising and promotion continues through this time frame roll out your plans to increase your customer base. Contact customers who shop in store regularly by phone, mail or email. Tell them what’s going on and why they need to drop by. Barbara Trusted Email Marketing and Online

Day #56 – Retail Window Signage for Fall

  • Posted: September 7, 2011  by Barbara   -  
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Your store can now compete with the big guys; Shoppetalk will give you the edge! Signage is one of the most important ways to convey your message to customers. Your store name, promotions, pricing, and product information should  be conveyed through signage. As a customer walks by your store, you